Guinness Tins for Tat - Microsite
Proposition – It wouldn’t be Christmas without GUINNESS – Don’t settle for anything less.An email was sent to people on the GUINNESS online mailing list, inviting them to put their Christmas gift up for public vote. Each day over the 2006 festive period, the person with the most votes would win a full GUINNESS fridge. Visitors to the site could also send an email to friends and family, with a gentle reminder to buy them GUINNESS and not ‘Tat’ for Christmas, along with a helpful sheet of wrapping paper.
To this date, this is the most successful online promotion for GUINNESS with over 125,000 visitors within a week.
Awards:
FAB Finalist
Guinness New Can Design - Direct Mail
Proposition – New Guinness draught from cans, now even smoother and creamier. Because the new can design looked and made the drink smoother, we felt that a nice textural piece would work really well. Sandpaper seemed to be a great way to show this.
Awards:
FAB award category winner
FABULOUS award overall winner
Campaign Finalist