CommBank Overdraft - Direct Mail

Proposition – You’re pre-approved for a $1000 Personal Overdraft.

This project for CommBank was briefed in as ‘just a letter’, and we were told that there wasn’t enough budget to do something nice.

Fortunately, we came up with a nice idea that worked within the low budget.

To make the overdraft seem more appealing we tried to find a truth about the product. We came up with the idea that the overdraft would be great for those unplanned costs that come along every month. We showed this by sending out a tongue-in-cheek, mock bill.

Awards:
Finalist at ADMA