AdNews - International Women’s Day Front Cover

AdNews called on LIDA Australia, part of M&C Saatchi Group, to not only create the cover but also present data-driven findings for the feature. Using its AI-powered bot Minnie, LIDA looked at how women have been represented in advertising in The Australian Women’s Weekly from the 1930s through to today. Reflecting those findings, the cover shows how representation of the female gender has transformed from servitude to self-actualisation.