LEGO - Playwaves TVC, VOD & digital

Proposition – Bring your LEGO to Life with LEGO Playwaves.

Along with LEGO and GOOGLE Home we created and interactive world where children can bring their LEGO to life. LEGO Playwaves gives children interactive soundscapes where they can go on fun missions to different worlds. 

This campaign uses a strong, ownable visual device to get across quickly, exactly what our new product is. Our LEGO soundwave works perfectly in the digital and VOD space to engage with our audience in those crucial first few seconds.