Shopify B2B Campaign - “30 Hero animation

Proposition – Australian consumer behaviours have changed. Have you?

We were asked by Shopify to create a report that looked at the Australian retail landscape in 2023 and find a way to engage retailers from SME to Enterprise to download it. The aim being to position Shopify as an authority within the Australian retail market.

We found 6 new persona types while creating the report and decided to base our campaign on them, visualising them in a fun, playful way.