Compare Club - “30 Brand Launch TVC
Proposition – Switch policies with Compare Club's ExpertEase.I worked from the very beginning of Compares Club’s journey into the brand space, creating the brand platform of ExpertEase that was given a soft launch in doctor’s waiting rooms, etc. The soft launch focussed solely on the health insurance vertical of the business.
When it came to doing a national brand launch we had the opportunity to update the visual styling and production values to give the brand a better presence in the ATL world.
We also created the campaign line/CTA “Join the Club” which tapped into the current cost of living crisis. We took the negative phrase and gave it a positive solution with the help of our Compare Club expert character.
Compare Club - “15 Brand Launch TVC
Compare Club - “15 Performance TVC
Compare Club - Radio
Listen up.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
