Oral B Floss - APAC Pre-roll Campaign Ad 1

Proposition – Remind people of the importance of flossing.

This little campaign started as a pitch for a single static ad. After presenting 3 ideas the client liked them all and then asked if there was a way to make them a campaign.

’Clingy’ became the campaign thread that we weaved throughout.

After making the 3 static concepts into a campaign we were asked to make them appeal to individual markets across the APAC region, which we did by changing the food characters into region-specific food types.

We were then asked to make them into 6” pre-roll animations.