Lenovo - B2B Global Brand Campaign - 60” Anthem
Proposition – Evolve Together. Thrive Together.A huge brief that comprised of over 1700 assets, mostly video, using both footage and original animation.
We worked with 2 separate brands teams on 2 different continents, America and Asia, all the while working from our Sydney office.
Phase 1 of the campaign saw us introduce the overarching line “Pursue the New” in a 60” anthem video, cut downs and then, we split the messaging into 3 pillars. Flexible Workforce, Modern Workplace and Business Continuity.
Here are just a handful of examples of the campaign.