Hardy’s Wines - Outdoor | Press | POS | Social

Point of Sale

Proposition - Hardy’s Wines. Quality for every occasion. 

We were tasked to create a campaign that would showcase Hardy’s huge range, from the everyday drinking wines through to the premium, more exclusive range.

The Idea - Bring something special to the table.

Every occasion is made better with great wine and great company.

Using the familiar abbreviation BYO, we were able to create a modern, emotional campaign that connects the consumer, Hardy’s wines and any occasion together as a perfect match.

Manifesto - 

You’ve spent all your glorious years Finding, honing, crafting and experimenting with your personality.The ups, downs and all the inbetweens have made you a vintage, a rare release. We celebrate that, We honour your quirks, your foibles, your edges and and your sparkle because we know that wherever you go, birthday, reunion, couch bashing or dinner party. You always bring something special to the table.